Labor Alerts: a service of Campaign for Labor Rights
NIKE AND FREE TRADE FAILURES
an analysis by Campaign for Labor Rights
July 14, 1998
"When Nike enters a country to manufacture products, wages increase
and poverty decreases." - from a packet distributed by a Nike representative
to concerned students at the University of North Carolina, Chapel Hill
in 1998
"With millions of impoverished people facing food shortages, President
B.J. Habibie asked Indonesians to fast twice a week to save badly
needed rice." - Journal of Commerce web edition, July 6, 1998
Sooner than many would have predicted, the global economy is proving to
be a failure, even on its own terms. What went wrong?
Consider Indonesia under Suharto. A ruthless dictator, Suharto was
packaged as a statesman by his friends in the international diplomatic
establishment. Economists credited Suharto with having worked a development
miracle. His army received endless U.S. military aid.
Now that Indonesia is in trouble, its problems are blamed on "crony
capitalism." Suharto amassed tens of billions for himself and his family
and friends. Was the international investment community duped? Did Suharto's
corruption take the White House and Wall Street by surprise?
Did the Indonesian economy collapse because of an aberration in the
free trade system...or because of the system itself?
Corruption in Suharto's Indonesia was legendary, affecting every aspect
of the country's economic life. A tiny elite systematically looted Indonesia
of its wealth. To do business, Nike contractors and other foreign companies
had to pay enormous bribes to Suharto's inner circle (up to 30 percent
of total operating costs, according to the ECONIT Advisory Group, a
Jakarta-based consulting firm). Even so, the premium for foreign investors
- a cheap, non-union, repressed workforce - was worth the price.
Footloose transnational corporations seek out low-wage, non-union
havens and reward them with investment. Not coincidentally, these also
are havens of repression. It is true, as promoters of free trade never
tire of repeating, that the unemployed in such countries are desperate
to find jobs in sweatshops. What these promoters regularly fail to mention
is that, once sweatshop workers experience humiliation, exploitation
and outright cheating on their wages, they are willing to risk their
jobs (and more) by going out on strike. In short order, the police and
military of their government put down labor protests.
The momentary triumph of free trade theory was not a victory of simple
economics or of ideology. It was equally a triumph of force. Trade policy
of the United States government is mirrored by its diplomatic and military
policies. Hence the flow of U.S. arms and military training to Suharto's
government.
An article published by the research department of Jardine Fleming
International Securities Limited underscores this free trade / repression
linkage. In the kind of arrogant stupidity that one has come to expect
of Nike, a company representative reprinted this article and included
it in a packet he distributed to concerned students at the University
of Colorado, Boulder in 1997. The section titled "Nike likes a strong
government" reads:
"If we delve deeper into where Nike has produced sneakers
and its comments about political stability, we notice that Nike tends
to favour strong governments. For example, Nike was a major producer
in both Korea and Taiwan when these countries were largely under military
rule. It currently favours China, where the communists and only two
men have led the country since 1949, and Indonesia where President Suharto
has been in charge since 1967. The communist party is still very much
alive in Vietnam. Likewise, Nike never did move into the Philippines
in a big way in the 1980s, a period when democracy there flourished.
Thailand's democracy movement of 1992 also corresponded to Nike's downgrading
of production in that country."
Just as the absence of labor rights depends on repression, so too
does repression seem to lead inevitably to corruption. Investors - whether
they are putting their money into productive facilities or into currency
exchanges and other speculative instruments - understand this linkage.
The small investor may often be duped. Big money usually knows exactly
what it is getting into. The rate of return makes the risks worthwhile.
The risks are not what they seem. The bulk of the Asian bail-out brokered
by the International Monetary Fund went to foreign banks and other large-scale
international speculative investors. The point is not a minor one. The
bill of goods we were sold under the heading "free trade" was, after
all, laissez faire capitalism, the doctrine of governmental non-interference
in economic affairs. In practice, however, the IMF bail-out socialized
the speculators' losses through mandating rising unemployment, rising
inflation and the disappearance of price supports and other safety net
policies. The working class of Southeast Asia is being made to pay (punished)
for the unwise choices of the international investor class.
The same scenario was played out in Mexico's peso crisis earlier this
decade: anti-labor practices enforced through repression, corruption,
sudden collapse, bail-out of foreign investors-of-scale conditioned
on implementing policies harmful to the working poor.
Preparations for more mayhem are underway. The U.S. Congress is considering
the IMF's request for a special $3.5 billion appropriation earmarked
to cover (socialize the costs of) the next crisis. Are these guys thinking
ahead, or what?
Lest we worry that the worst might be over, the IMF is doing everything
in its considerable power to force more collapses. One condition of
the Asian bail-outs requires that recipient governments make it even
easier for speculative investors to move their money from country to
country. Remember: It was precipitous dumping of the rupiah by currency
speculators which brought the Indonesian economy grinding suddenly to
a standstill.
Military and diplomatic support for repressive governments may be
understood as another form in which laissez faire doctrine is "honored
in the breach." U.S. military aid intervenes on behalf of elites all
over the globe. Only in the rarefied air of economics textbooks do the
conflicting interests of capital and labor reach equilibrium purely
in the marketplace. Instead, the hand of government sees to it that
the balance is tipped in favor of capital.
More than 500 people died in the protests which eventually culminated
in Suharto's downfall. A change of faces at the top has not produced
a change for ordinary Indonesians, who continue by the tens of thousands
to protest IMF-imposed austerity measures and who continue to see their
protests suppressed by the military.
As recently as a year ago, the new free trade global economy seemed
inevitable, unstoppable, a law of physics, a matter of common sense.
If there were labor abuses, well, these were nothing more than growing
pains in economies destined to reach their potential. In Indonesia,
new factories abounded. Peasants driven off the land by rural poverty
joined the growing industrial workforce and became the urban poor. But,
as long as the macro-economic indicators looked good, promoters of free
trade were happy.
Until Asia went bust, Nike credited itself for that all that was strong
in the region's economy. The Jardine Fleming article distributed by
Nike opined that, "Nike's arrival usually corresponds to an economic
boom, while its departure usually signals that the time has arrived
for a country to move up the development scale." A Nike "Informed Consumer
Update" quotes the 6/22/97 New York Times: "...plants making clothes
and shoes for foreign markets are an essential first step toward modern
prosperity in developing countries." And Nike executives regularly cited
the company's shifts in production - from Japan to Taiwan and South
Korea to Southeast Asia and then to China - as a kind of trailblazing
for prosperity.
Nike, so quick to grab the credit when the indicators were up, has
not rushed forward now to take the blame for the region's economic ills.
In recent months, Nike has cut 44,000 of its peak 120,000 shoe manufacturing
jobs in Indonesia and an undisclosed number of garment production jobs
there. Jardine Fleming to the contrary, Nike's partial pull-out does
not signal that the time has arrived for Indonesia "to move up the development
scale." Nike, once the self-styled engine of Asian prosperity, now portrays
itself as a reluctant caboose on the train of circumstances as it downsizes
its workforce.
Nike is not solely responsible for what has gone wrong in Asia, any
more than it was solely responsible for what had previously seemed to
be going right.
Nike is a big player by anybody's standards - whether in dollars ($9.6
billion revenue last year) or in workforce (550,000 worldwide last year).
Equally important as its economic impact has been Nike's role in the
debate about the global economy and overseas labor practices.
Nike was the leader in the sport shoe industry in moving its production
to countries with the most vulnerable workers. It became the symbol
of mobile production capital in all industries. Nike has come under
the closest scrutiny and the harshest criticism for its labor practices.
Nike also had the highest profile of any company as apologist for the
free trade regime. All sides understand that when we debate Nike, we
are debating the new global economy.
Advocates of free trade made two key claims: 1) Low-wage production
jobs, although perhaps harsh by the standards of the industrialized
world, are a necessary step toward development for impoverished countries;
and 2) the global free trade regime is the only path to economic stability
for the developed world. As for the first claim, the Asian Tigers have
been neutered.
As for the second, we are all holding our breath. Only a year ago,
free trade promoters advised that we are part of the global economy,
like it or not. Curiously, those same apologists have now stood their
earlier claim on its head. As the Asian contagion spreads to China,
Brazil, Eastern Europe and beyond, the pundits would have us believe
that the U.S. economy possesses a special immunity. Not to worry.
What the free traders have done to Asia - and the havoc they may wreak
upon ourselves - represent a profound betrayal. And, even yet, they
are not admitting their mistakes or trying to correct their ways. The
response of the IMF to the Asian crisis is to prescribe overdoses of
the same tainted medicine which brought on the problem: more deregulation,
faster capital flows, more sweatshops.
Until a year ago, people of conscience already had reason enough to
oppose the free trade sweatshop agenda. Now there is a new urgency to
our work. The system is broken. Let us intensify the Nike campaign,
the Han Young campaign, the Disney/Haiti campaign and other important
sweatshop struggles.
While fighting for reforms is an important and necessary part of our
work, we are not going to reform the free trade agenda out of existence.
At worst, reforms will allow a "kinder and gentler" free trade regime
to persist even longer: sweatshops with a smiley face. We must oppose
the free trade system which has betrayed us all.
More than reforms, our program should be to support the empowerment
of workers. From this perspective, victory in one of our campaigns means
opening another window for workers to form independent, democratic unions.
The importance of such victories cannot be measured simply by counting
the number of workers who win bargained contracts. True unions - independent,
democratic unions - have a potential for becoming leading agents in
forcing profound, even revolutionary, changes in their countries.
If and when we experience a major economic crisis in the U.S., cynical
politicians will try to deflect our attention through scape-goating
and wars of intervention. The alliances we are forming now between unionists
and community-based progressives may determine whether those schemes
succeed.
Asia caught the pundits sleeping. The speed and the extent of the
collapse surprised most of us. Economic meltdown is a frightening prospect.
But we should also take heart from these events. If the global sweatshop
economy is more vulnerable than any of us had supposed, then maybe our
international labor rights movement will prove more powerful than any
of us has so far dared to hope.
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